10 Mar
The great battle for public health took place over the last 24 months. It’s almost over. But in the process, it set off a domino effect that repositioned a thousand industries.
While a rare consequence, certain industries actually found new advantages from the new positions they were set to. One such industry, the visitor management system industry, enormously benefited from the pandemic, as the realignment of urban circulation regulations created positive, situation-specific needs within the market.
The pandemic opened eyes to the need for swifter, contactless visitor flow in workplaces. And as further nuances of workplace experience management were explored, the potential for the visitor management industry suddenly expanded.
Features are being added at a mile a minute, and this exciting phase has made marketing much easier. Here are 6 ways you can explain how the newer iterations of the visitor management industry will benefit an end user:
1. Discuss how it creates People-first Workplaces through Health Protocols
As health topics rose in importance, visitor management combined with aspects of workplace management to safeguard people against occurrences like contagious, air-borne diseases. Now, the idea of maintaining a workplace that has clean, contactless entry, health screening protocols, and social distancing guidelines is even attractive for the post-pandemic situation.
Putting people first is the motto. If you’re in a debate with a customer and they are unable to recognize the goal of a visitor management system, explain how companies that show corporate social responsibility (CSR) to their employees and visitors build trust in a non-direct way. Providing body temperature scanners, facemask recognition hardware, and more, signals that a company cares for their people. And that makes for a tight-knit, loyal community.
2. Explain it as a Data Collection Tool
Visitor management, in its most obvious essence, is the authentication and admission of visitors into one’s premises.
What gets lost in translation is its other, just-as-useful feature: data collection. Collecting personal details offered by visitors at check-in, storing it on a cloud or physical database, adhering to data privacy laws so that data is not misused, and harnessing that data for security, payroll, and compliance issues is often the main function of a visitor management system.
Explain how the data stored can be used to make the overall visitor experience quicker (collected data of repeat visitors allows them quicker entry on their subsequent visits) and the overall visitor management process more seamless for the company doing the managing.
3. Show it as a Smartphone-first, Cloud-based Technology
We know that the world runs on cloud-based solutions, from Google Docs to Zoom. And we know that most departments, from marketing to software development, are attuned to a smartphone-first model.
Given that our needs are served mostly on these platforms and devices, then, it stands to reason that, while discussing the necessity of a visitor management solution, we point out how its seamless integration with smartphones of visitors and hosts ensures that it will continue to
We know that the world runs on cloud-based solutions, from Google Docs to Zoom. And we know that most departments, from marketing to software development, are attuned to a smartphone-first model.
Given that our needs are served mostly on these platforms and devices, then, it stands to reason that, while discussing the necessity of a visitor management solution, we point out how its seamless integration with smartphones of visitors and hosts ensures that it will continue to shine in the setting of a dynamic, urban workplace, where people come and go at high frequency. Urban informatics are evolving fast, creating a continuous flow of real-time information between smartphones, and visitor management systems will not be left behind.
4. Solves High Volumes of Visitor Flow
While there will be many small enterprises that do not have high footfall, chances are that you will be marketing to an urban section of enterprises that have high footfall. This higher volume of visitor flow usually necessitates a visitor management system.
In simple words, keeping track of the thousands of people in a building is not feasible without a software solution that sorts out data into manageable categories; for example, most visitor management systems have the capability to differentiate their visitors into several categories like “employee,” “contractor,” “VIP,” “maintenance staff,” etc. When pitching to the type of customer who has a large footfall, lead with the difficulty of high volumes and how a seamless, versatile solution can solve it.
5. Sorts Visitor Flow in Internal Areas
Sellers, resellers, and systems integrators should want to delve deeper into the workplace, to show how visitor management systems streamline visitor flow. The responsibility of managing visitors shouldn’t start and stop at the door; it can also expand to the internal areas of the workplace, allowing and restricting different types of visitors according to their access clearances.
The more detailed it can get, the easier it is to explain its worth for the future: safety protocols are only enhanced with zone access and the like, should companies eventually want that.
6. Provides Bespoke Solutions, Maps out the Flow
The architecture of the process goes beyond mere security needs. Visitor management tasks are regularly performed as per the special program of the building or workplace.
Larger educational institutes are often challenged by the complex volume of visitor flow during their working hours. A visitor management system supplier will need to convince the institute that their solution can cover all angles, from the flow of faculty, students, and maintenance staff, to the security of laboratories, libraries, and student dormitories.
High-security enterprises like diamond bourses and banks will need a tighter account of visitor flow through all circulation checkpoints and programmed space on the property. Visitor management solutions can achieve a salient plan for visitor flow even in these spaces, after administrators and software programmers take it through a sufficient course of brainstorming. Mapping out each checkpoint in a thorough manner allows limitless permutations that can then be presented as a final product to a client.
Following these pointers will help you convince anyone that you can transform their workplace into a savvier, modern environment!
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